LFW is in full swing and tomorrow sees the always anticipated Topshop Unique show. And this time the clever Topshop gang have gone technical. The brand has collaborated with Google+ for its show and viewers will be able to access every aspect of the event, including the catwalk itself thanks to the first ever real time runway camera, Model Cam. Certain models will be wearing HD micro cameras that will allow us to see the full catwalk experiences online. And it doesn't stop there. There is also a Be The Buyer App that allows fans to create their own mood boards mixing together favourite pieces from the show which can be shared with other fans. God, these guys are cool. See all info here.
Here's a reminder of the SS13 colletion to get us in the mood.
Imagery - style.com
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